The Exit Group
The Exit Group is a leading New Jersey real estate development and investment company that specializes in both commercial and residential properties. The Exit Group utilized Forenza Studios for:
- STRATEGY CONSULTANCY
- EMAIL MARKETING
- BRAND PLATFORM & POSITIONING
- COPYWRITING & STORYTELLING
- ADVERTISING
- CONCEPT DEVELOPMENT
Below we will share with you how Forenza Studios created and lead new digital marketing solutions for The Exit Group.
The Exit Group’s traditional marketing efforts and referrals established them as a notable brand in the tri-state area, but found it cumbersome to start their digital marketing efforts.
Keisha P., the CEO, has handled The Exit Group’s in-house marketing for years. After a recent project, she realized that it was time to outsource her marketing and create new marketing channels. However, no one on her team had experience planning and executing a digital marketing campaign, which is where we come in.
We assessed The Exit Group’s current strategy and created a new one that was more tailored to their business, reputation, and position in the market: “Forenza Studios developed a new strategy for our business quickly, and the campaign got us up and going,” Keisha says. “Their ideas and execution were flawless, it expressed our business’ persona completely.”
THE Strategy
While The Exit Group is a unique business in itself, our team devised a strategy that showcased their brand and brought awareness to their many luxurious listings. Within this strategy, We focused on utilizing email marketing channels and lead generation through lead magnets.
Ultimately, when it comes to clients that sell high valued items, it is best to research a demographic that can truly afford them.
KEY PERFORMANCE INDICATORS (KPI)
The Exit Group’s digital marketing success with Forenza Studios:
- 56% increase in email open rates
- 77% increase in email response rates
- 200 additional emails to The Exit Group’s dedicated inquiry email address (259.75% increase)
Monitoring took place over the course of six months.*
Over the course of the outlined strategy, this is the visual aspect of what The Exit Group received. We delivered the visual result of:
Email Marketing & Outreach
Social Media Marketing
“Having Forenza Studios as a part of my team was a blessing within itself. They provided so much value, and even taught me new ideas along the way. Working with them on our digital marketing was honestly a joy.”
– Keisha P., CEO, The Exit Group
The Results
Most of the time, it may seem difficult to attract clients that The Exit Group attracts. The proper execution of a digital marketing campaign with email marketing and achieved The Exit Group’s goals. We were able to attract clients willing to pay within The Exit Group’s ideal profit margins.
“The service that Forenza Studios has provided us has increased our optimism about what is next to come,” Keisha says. “We’re constantly being notified about interested buyers, and we’re in what is typically our slow season.
Are you tempted? You too could see results. To get started, fill out the form below and someone from our team will reach out.