HALLERON RACING
Motorsport, Sponsorship Partnership Materials
No factory backing. No blank-check marketing budget. Just a car, a driver roster with more class wins between them than most manufacturer-backed teams, and a partnership deck that treats sponsorship the way a race engineer treats lap time: measured, not felt. HALLERON RACING is a concept brand for an independent GT endurance team competing in a fictional international series, chasing partnership dollars the honest way, by leading with the exposure math instead of the origin story.
What We Did Forenza Studios built the identity on a timing-sheet grammar unique to this brand: a livery-inspired number roundel, a podium-shaped partnership tier structure literally sized to the result each tier earns, and a proportional duration bar system in the season statistics document that scales bar length to actual race duration. Asphalt black, paper white, and one signal-orange accent keep it daring without tipping into checkered-flag cliche. It reads fast even standing still.
Partnership Prospectus Deck | Season Report, “The Briefing” | Season Statistics, “The Strategy Sheet”

