HALLERON RACING

Motorsport, Sponsorship Partnership Materials

No factory backing. No blank-check marketing budget. Just a car, a driver roster with more class wins between them than most manufacturer-backed teams, and a partnership deck that treats sponsorship the way a race engineer treats lap time: measured, not felt. HALLERON RACING is a concept brand for an independent GT endurance team competing in a fictional international series, chasing partnership dollars the honest way, by leading with the exposure math instead of the origin story.

What We Did Forenza Studios built the identity on a timing-sheet grammar unique to this brand: a livery-inspired number roundel, a podium-shaped partnership tier structure literally sized to the result each tier earns, and a proportional duration bar system in the season statistics document that scales bar length to actual race duration. Asphalt black, paper white, and one signal-orange accent keep it daring without tipping into checkered-flag cliche. It reads fast even standing still.

Partnership Prospectus Deck | Season Report, “The Briefing” | Season Statistics, “The Strategy Sheet”

forenza studios, halleron racing, campaign, beauty, business, stationery, design, layout, presentation design
forenza studios, halleron racing, campaign, beauty, business, stationery, design, layout, presentation design
forenza studios, halleron racing, campaign, beauty, business, stationery, design, layout, presentation design