Content Distribution Goals & More
Content Distribution Goal Development Tips to Help You Find Your Purpose
*Links to resources in this blog are underlined.*
As an agency that has seen it all, trust us, we’ve seen businesses spend a lot of time and money creating amazing content, only to have it fall flat when it comes to distribution. In order to get the most out of your content, you need to have a clear and focused distribution strategy that aligns with your overall marketing goals. This starts with identifying the purpose behind your distribution efforts.
To begin, ask yourself the following questions:
1. WHO IS YOUR TARGET AUDIENCE?
It’s super imperative to have a clear understanding of who your content is intended for. This will help you determine the best channels and tactics for reaching them in its entirety. Demographics like age, gender, location, and interests should be taken into consideration.
2. What is your overall marketing goal?
Is your goal to increase brand awareness? Generate leads? Drive sales? Your content distribution strategy should be in-sync with the main goal.
3. What do you want your audience to do after consuming your content?
Do you want them to share it on social media? Sign up for a newsletter? Make a purchase? Having a clear call-to-action in mind will help you measure the success of your distribution efforts.
4. What channels are best suited for your content and target audience?
Are you creating video content? Then YouTube and Instagram may be the best channels for you. Are you targeting business professionals? LinkedIn may be the way to go. Consider the strengths and weaknesses of different channels and how they align with your audience and content type.
5. What resources do you have available?
Consider your budget, team size, and available tools when planning your distribution strategy. You might not have the resources to put-into-effect on every channel, so prioritize those that will have the greatest impact.
Now What?
Once these questions are answered, you will have a clearer understanding of your content distribution efforts purpose. From there, set specific goals and create a plan around how you will reach them. After that analyze what is working and what is not working, tweak and repeat.
For instance, let’s just say your number one marketing goal is to increase brand awareness among a younger demographic. Your target audience is active on social media, particularly Instagram and TikTok. You’ve created a several video ads that speak to your intended audience and showcase your brand’s unique value proposition. You want your audience to participate, share these ads on social media, and follow your brand for more content to achieve your goal.
Your content distribution goal in this scenario would be to enlarge the number of shares and followers on Instagram and TikTok you have. Your plan might involve partnering with influencers who have a similar target audience, running paid social media ads, and leveraging user-generated content through hashtags and contests.
Content distribution goal development is very important in ensuring that your content reaches the right audience and has the desired impact on your marketing goals. Nonetheless, it’s important to take into account that your distribution strategy should not be a one-size-fits-all approach. It should fit your business’ needs and target audience. This will ensure that all the goals you have set out for your business will be accomplished.
How Often?
An additional consideration is the frequency of distribution. How frequently are you planning to distribute your content can depend on diverse factors such as your audience’s behavior and content format. For instance, if you’re distributing a daily news briefing, your frequency could be daily to keep your audience engaged. Now, if you’re promoting a new product launch, you might want to make it a point to limit the frequency to avoid overwhelming your audience, take it from us.
Furthermore, measuring the results of your distribution strategy is indicative. Having clear KPIs (key performance indicators) in place that support your marketing goals will help you determine if your strategy is working or not. Some metrics to consider might include engagement rates, conversion rates, and reach. For these metrics set the tone for what your audience is engaging and not engaging with.
Finally, it’s worth noting that developing a content distribution goal is not a one in a lifetime activity. As your business grows and your audience evolves, your distribution strategy has to change and refined accordingly. Keeping up with industry trends and audience behavior can help you stay ahead and ensure that your content continues to make an impact.
Conclusion
In conclusion, developing a content distribution goal requires a thorough understanding of your target audience, overall marketing goal, desired audience action, content format, channel selection, frequency, available resources, and measurement metrics. We know that was a lot, but by seriously taking these factors into consideration and constantly refining your strategy, you can be certain that your content is reaching the right audience and helping you achieve your marketing goals one at a time. It may takes some time, but the more you work at it, the more results you’ll see. If that doesn’t work, Forenza Studios is always here for you.
Forenza Studios helps extraordinary brands convey their initiatives and efforts across the world. Through the force of marketing and design, we connect people from all walks of life to the most exceptional experiences possible. Forenza Studios utilizes marketing and design as a function to provide a complete solution that drives sophistication and customer satisfaction. Forenza Studios is headquartered in Atlanta, Georgia with additional operations in Miami, New York, and Los Angeles, while also maintaining a customer list that includes excelling brands.
Are you ready to take that leap? Try Forenza Studios today!
If you enjoyed this blog post and are interested in learning more, subscribe to our newsletter to be notified even earlier than our other channels. See you next time!